If your business is located outside the EU and you sell products (requiring CE marking or subject to the General Product Safety Regulation) directly, online, or via a fulfillment service provider, you must appoint an authorised representative within the EU.
An Authorised Representative (AR) is a legal entity established in the EU that acts as a link between a non-EU manufacturer and EU market surveillance authorities.
The AR ensures that products placed on the EU market comply with European directives and acts on behalf of the manufacturer in matters related to product compliance.
The AR performs the following tasks:- Verifies CE marking compliance with EU regulations
- Registers as a contact person in the EU
- Ensures availability of technical documentation
- Cooperates with market surveillance authorities